For 8 years now South Korea is the number 1 of the OECD nations – concerning the suicide rate. Alone 1090 suicides were committed by jumping off the Mapo Bridge in Seoul.
The company Cheil wanted to put a stop to all those deaths and came up with a concept: “Our idea was to light up the railing by installing lights that react to a persons movement.” Using LED lights and ultrasonic sensors messages like “Where have you been?” or “What is troubling you?” as well as pictures of happy people appear and follow the person along his or her way on the bridge, keeping company – and as it seems also effectively keeping people from jumping off the bridge. After the opening of the installation in September 2012 the average suicide rate fell by 77%.
The Bridge of Death has become the Bridge of Life.